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Carbon neutrality for small business
Carbon neutrality. It’s not a phrase that’s top of mind for many small business owners. Typically, if you’ve just started up, you’re more concerned with the bottom line than the effect of your...
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How to avoid dodgy web designers
There’s a particularly cruel description of web designers making the rounds at the moment: ‘the used-car salesmen of the 21st century’. The implication behind it isn’t entirely accurate. The idea that...
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How well is your business, financially?
The appeal of being in business is clear even to small children. Create a desirable thing or perform a service well, and then sell it to people for more money than it cost you. It’s the kind of logic...
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Converting traffic to sales
Every small business owner wishes their website brought in more leads. Even those that have high volumes of traffic flowing freely through their site’s pages are often disappointed when it comes to...
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Five tips for improving conversions
Getting web visitors to become customers is the ultimate goal when it comes to running a business online. Your site can be immaculately designed, and your online marketing pitch perfect, but if...
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How to sell with email marketing
No one likes getting spam in their inbox. Even the genuine emails from familiar businesses, nestled among weird ones selling viagra and wrinkle cream, can feel like an imposition when you fire up your...
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Managing payroll
The idea of actually employing staff can seem like a novel one for a one- or two-person business that was started in a garage. Regardless, payroll is one of the many responsibilities that small...
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Adapting to new markets
There’s only so much that you can know about your target customer before you start a business. Until you’re actually trading, you can’t be certain that your product is what the broader marketplace...
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Making search engine advertising count
It’s quite common for people to struggle with search engine advertising (SEA) products like Google AdWords. Many businesses grasp the basic concept, only to bid too much on an ad and wake up to a...
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Broccol-e-games
Cyril Gaillard (left) and David Truong. At an event designed specifically for startups, David Truong teamed up with Cyril Gaillard and David Chiapoco to create an app to help young kids do better at...
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